Now and Later Candy

Now and Later are American fruit-flavoured taffy chews made by Ferrara Candy Company. They are known for starting off firm and then softening as you chew, delivering a long-lasting burst of fruity flavour. The name comes from the idea of having some now and saving the rest for later.

The range at SoSweet includes the classic Original variety, the Berry Smash flavour, and the Morphs version which blends two flavours together in one chew. Each comes in a 69g pack, making them a great size for sharing or keeping all to yourself.

All Now and Later products stocked at SoSweet are American imports, so we always recommend checking the ingredient list on the pack for the most accurate dietary information. As recipes can vary between production runs, the wrapper is your best guide for allergen and suitability details.

All Now and Later sweets stocked at SoSweet are imported directly from the US, and while many taffy-style candies are free from gluten-containing ingredients, formulations can change. All packaging should be checked carefully before purchase if you have a gluten intolerance or allergy.

All Now and Later chews stocked at SoSweet share that signature two-stage texture: firm at first bite, then gradually softening into a chewier taffy as the flavour builds. This sets them apart from softer taffy brands. If you enjoy chewy American sweets, our pick-and-mix range at /collections/pick-mix is also worth exploring for more variety.