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About us!

Welcome to SoSweet

The U.K.'s favourite Sweet Superstore and a beacon of delight for sweet lovers everywhere. We're a family-owned enterprise, brought to life by the tireless dedication and entrepreneurial spirit of the Robinson family. Rooted in over three decades of rich retail experience, SoSweet is a testament to our unwavering commitment to our customers, quality confections, and shared love for all things sweet.

Our Story

Tony Robinson, the founder of SoSweet, has been a stalwart in the food industry for over 40 years. His depth of knowledge, paired with the retail and wholesale expertise of his wife, Sam, shaped the foundation of SoSweet. From our humble beginnings as a fruit and veg business, an unexpected opportunity in 2009 allowed us to tap into the vibrant world of sweets. We took the leap, setting up pop-up shops in various locations and slowly but surely, forged our unique path in the confectionery industry.

The entrance of their son, George, in 2018 marked a pivotal point in our journey. George's keen eye for innovation identified multiple industry gaps, leading to the creation of an array of solutions that redefined our customer's experience. This transformative digital evolution was characterized by a wave of safe, user-friendly, and appealing ways to indulge in the best sweets on the market.

Our Team and Locations

Our Sweet Fulfilment Specialists, Candy Procurement Experts, and Confectionery Consultants operate from our state-of-the-art fulfilment centre, ensuring the smooth delivery of your favourite treats. Today, our confectionery empire extends to 11 prime locations across the South West of England, encompassing bustling city centres and picturesque coastal towns.

Our Offerings

Our offerings are as diverse as they are delicious, featuring over 250 different pick'n'mix sweets, novelty and retro products. We take particular pride in our selection of American imported candy and soda, bringing to you beloved brands like Jolly Rancher, Reese's, Hershey's, Arizona, Fanta, Calypso and more. We continually hunt for rare finds, providing you with a taste of exclusivity that's hard to find elsewhere!

Our Growth

The journey of SoSweet has seen exponential growth and immense loyalty from our customers. We boast a following of over a million sweet enthusiasts on TikTok, evidence of the love and trust our customers place in us. Our mission to keep the world smiling one sweet at a time has never faltered. With just a click, you can now shop our extensive range of products from the comfort of your own home.

With a blend of professional diligence and the warmth of a family-run business, we're preparing for our most exciting venture yet. A new location is coming soon - our biggest to date, destined to further enrich your SoSweet experience, we'll keep you posted.